Warehouse
The warehouse staff prides itself in being a "one-stop shopping experience" for our franchise owners. The variety, scope and price of the products sold make it convenient for owners to buy the vast majority of the supplies needed to operate a Fantastic Sams salon at the best possible price.

Regional Advertising Fund (RAF)
Advertisers commonly use the A.D.I., which stands for Area of Dominant Influence, when discussing market places for electronic media. In its most basic form, an A.D.I. is defined by the Nielsen Company (the same company that surveys the viewing public) as an area covered by the same broadcast television signals. The Yellowwood Region currently has salons in the A.D.I's of Louisville, Indianapolis, Cincinnati, Dayton, Evansville, Lexington, Terre Haute, Casper, Cheyenne, Gillette, Laramie, Rock Springs, Billings and Pittsburgh areas.

Each A.D.I. group may establish a Fantastic Sams Regional Advertising Fund (RAF) for electronic and non-electronic media within the A.D.I. Once an A.D.I. group has voted to establish the fund, all franchisees with open and operating salons within that A.D.I. pay into the fund at the rate voted by the owners in that area. For purposes of administering the funds, an A.D.I. group may also elect an Executive Committee and may establish rules and procedures for the use of the RAF. For instance, 85% of the RAF may be designated for electronic media and 15% for other, non-electronic media activities, such as a print advertising program. These funds are collected weekly by auto-draft and are administered by the Regional Support Center.

National Advertising Fund (NAF)
All Fantastic Sams salons contribute to the National Advertising Fund (NAF) on a weekly basis. These funds are collected by your Regional Support Center via auto-draft and are forwarded to Fantastic Sams National Advertising Fund, Inc. in Bartlett, TN a corporation set up for the sole purpose of administering the fund. Each year, beginning with the work week ending on the first Friday in August, the NAF fee is adjusted for inflation based upon the Consumer Price Index.

The NAF is designated by charter for use as follows: 85% for electronic media (television and radio), and 15% for administrative costs, including such things as the production of new television commercials, ad kits, and marketing kit supplements. In those A.D.I.'s advertising on television, 85% of NAF is returned directly to the A.D.I. to fund electronic media. When electronic media is not available in an A.D.I., accumulated NAF funds may be used to conduct alternative advertising programs within the area (such as radio or print advertising).

Fantastic Sams Ad Kit
Produced by Fantastic Sams National Advertising Fund (NAF) the Ad Kit contains camera-ready artwork for direct mail (ADVO, ValPak, etc), newspapers, flyers, door hangers, etc. Anything you would want to advertise for your Fantastic Sams salon is covered in this kit with a variety of photographs, ad copy, layouts and prices. These ads (including photographs) were prepared by and O'Leary and Partners specifically for use by Fantastic Sams salons and are copyrighted or trademarked.

Fantastic Sams Marketing Kit
Produced by the Fantastic Sams National Advertising Fund (NAF) and updated periodically, the marketing kit is a binder containing a number of successful marketing programs used throughout the country. The kit comes complete with a thorough explanation of programs, instructions for implementation, target markets, camera ready artwork where applicable, time frames for running the program and tracking instructions.

Design Lines
Franchisees receive a monthly news update from the regional office, keeping them apprised of the latest meeting and education training dates; warehouse product announcements and promotions or any other information of interest to salon owners. The sales figures as reported by each salon, are included in this mailing.

Stylist Honor Roll
The Stylist Honor Roll recognizes the top-producing stylists in the Sams system. Stylists are recognized in two categories: labor sales and product sales. These figures are turned in monthly to the Regional Support Center.

Operations- People
The People Manual is an excellent tool for dealing with basic human resource issues. The manual contains sample job descriptions and a sample employee manual. Additionally, this manual contains sample recruiting ads and information regarding recruiting strategies.

Operations-Products
The Products manual contains information on all FS Products. This manual should be kept in a convenient location for all stylists.

Guide to Recruiting
The Recruiting and Retention Committee provided each owner with a recruiting and hiring manual to be used as an excellent resource for recruiting. This book contains sample ads, recruiting ideas and an outline of how to implement an ongoing recruiting program.

Yellowwood Managers Manual
In 2001, the Yellowwood Region developed a manual to assist the salon manager with the various aspects of their job. It provides vital information on topics such as: staffing & scheduling, salon performance indicators, interviewing, laws & regulations, corrective action procedures, terminations, evaluations, ordering inventory, etc.